This is the original image for the print advertisement. Our initial idea was to have a porcelain clown doll as our main subject matter, instead, the thought of using an object that you would least expect to be scary was used. And so a teddy bear was replaced it. This was then going to contrast the shadow, that was simply not a normal shadow but a shadow of a monster to imply phobias can come from unusual experiences or from pretty much anything. Since the shadow is going to be black, it is thought that the background is going to be plain white and the teddy bear shall be cropped out from this original background.
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