Themes: Advertising, marketing, audiences.
Narrative structure: Stratergies to marketing a film. Middle, merchandise, unsuccessful. Audience, decisions. End, industry, Mouse Hunt.
Camerawork: Zooms on badges, extreme close-ups of tickets, cups, merchandise, pans of cutaways, high angle of celebrities.
Mise-en-scene: Posters, relevant. Babe, Little Mermaid, Mouse Hunt. Location footage. Permiers, film, merchandise, Disney shop. People shopping. Man editing trailers.
Sound: Diegetic. Voice over, too official, led into what happened next. Movies trailers, cups ambient, natural sound.
Editing: Cutaways shots, slow paced, educational, explaination, not problematic. Intercut, left and right. Meaning on both sides.
Archieve material: Lion King, Mouse Hunt, Little Mermaid, premiere, Lost World.
Graphics: White on black, name and proffesion, money, super emposed. Diagrams, 3 part structure.
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